Resources
Insights from The MediaGrid.
Blog
- WEBINAR: The publisher’s guide to securely monetizing first-party dataon May 12, 2023
In this installment of our Grid Guide webinar series, you'll discover why buyers are so willing to pay top-dollar for the opportunity to tap into media owners' first-party data—and how you can start securely monetizing your own.
- The Publisher Brief: The Multi-State Privacy Agreement (MSPA)on April 24, 2023
The Multi-State Privacy Agreement (MSPA) was launched at the end of 2022 by the Interactive Advertising Bureau (IAB) and the IAB Tech Lab. It provides a single framework which aims to help organizations meet the legal requirements of an increasingly complex consumer privacy landscape in the US.
- WEBINAR: The publisher’s guide to unlocking new revenue with data packagingon April 21, 2023
In the latest episode of our Grid Guide webinar series, our team shares critical tips and insights for supply-side data packaging.
Case studies
Research
October 19, 2022
Changing consumer habits as a result of COVID-19 coupled with a rapidly evolving global privacy landscape are driving a seismic shift in digital advertising. As the dominant method for executing digital buys, programmatic, too, is experiencing simultaneous rapid expansion and disruption.
White papers
