Resources

Insights from The MediaGrid.

Blog

  • WEBINAR: Yield Optimization 101: Testing Price Floors
    on November 15, 2022

    In this edition of the Grid Guide webinar series, you'll hear from experts on The MediaGrid team about the importance of price floors, finding the sweet spot, and how they factor into maximizing publishers' yield. 

  • Sustainability: The Next Frontier for AdTech?
    on November 7, 2022

    It's all too easy for a digital-first industry like AdTech to distance ourselves from the environmental concerns of the wider world. But climate change affects all of us, and it’s clear that now is the time to tackle the green issue head-on.

  • WEBINAR: Could Seller Defined Audiences Be An Answer?
    on November 1, 2022

    Released in early 2022 by the IAB Tech Lab, Seller Defined Audiences, or SDAs, are a new addressability specification which empower publishers to leverage their first-party data to define cohorts, then make them available to buyers for targeting in the bidstream.

Research

October 19, 2022

State of Programmatic Trends 2022

Changing consumer habits as a result of COVID-19 coupled with a rapidly evolving global privacy landscape are driving a seismic shift in digital advertising. As the dominant method for executing digital buys, programmatic, too, is experiencing simultaneous rapid expansion and disruption.