News and Insights

The future of programmatic will be curated. Read all about it.

February 28, 2022

The Publisher Brief: Android Privacy Sandbox

Announced in February 2022, Google's Android Privacy Sandbox takes aim at a privacy-first ecosystem for mobile, but what does it mean for publishers?
February 9, 2022

The Publisher Brief: Google Topics

In January 2022, Google replaced FLoC with Topics in its Privacy Sandbox proposals. But what does it mean for publishers?
January 13, 2022

IVT Monitoring now available in The MediaGrid, powered by Oracle Moat

The MediaGrid and IPONWEB have collaborated to deliver pre- and post-bid invalid traffic (IVT) monitoring for supply running through The MediaGrid with Oracle Advertising Bot Filtration.
December 12, 2021

On The Grid: Freestar

In our ‘On The Grid’ series, we spend time with one of our connected partners to discover exactly how working with The MediaGrid has benefited their business. In this edition, we’re sitting down with Freestar.
October 6, 2021

A Beginner’s Guide to Programmatic Curation

Programmatic advertising is changing. As influence shifts from the buy side to the sell side, a maturing supply chain highlights the need for better solutions across the ecosystem.
September 30, 2021

First-Party Data Activation: 3 Unique Strategies for Publishers

With programmatic influence flowing towards the publisher side of the ecosystem, it's essential that publishers take full advantage of their first-party data. Here are 3 strategies to do just that.