News and Insights

The future of programmatic will be curated. Read all about it.

January 13, 2022

IVT Monitoring now available in The MediaGrid, powered by Oracle Moat

The MediaGrid and IPONWEB have collaborated to deliver pre- and post-bid invalid traffic (IVT) monitoring for supply running through The MediaGrid with Oracle Advertising Bot Filtration.
December 12, 2021

On The Grid: Freestar

In our ‘On The Grid’ series, we spend time with one of our connected partners to discover exactly how working with The MediaGrid has benefited their business. In this edition, we’re sitting down with Freestar.
October 6, 2021

A Beginner’s Guide to Programmatic Curation

Programmatic advertising is changing. As influence shifts from the buy side to the sell side, a maturing supply chain highlights the need for better solutions across the ecosystem.
September 30, 2021

First-Party Data Activation: 3 Unique Strategies for Publishers

With programmatic influence flowing towards the publisher side of the ecosystem, it's essential that publishers take full advantage of their first-party data. Here are 3 strategies to do just that.
September 15, 2021

Maximizing ad revenue: a checklist for publishers

Maximising ad revenues is part of every publisher’s DNA; their success and survival depend on it. But as advertising technology and the resulting supply chain have grown more convoluted, yield optimisation has become a harder discipline to pull off well.
August 19, 2021

3 Yield Optimization Strategies Publishers Should Already Be Using

The boom of programmatic advertising has opened the door to new revenue streams for publishers, but it's also brought complexity. In this article, we'll shed light on three simple strategies publishers can use to optimize yield and boost their bottom line.