In our ‘On The Grid’ series, we spend time with one of our connected partners to discover exactly how working with The MediaGrid has benefited their business. In this edition, we’re sitting down with Freestar.
Maximising ad revenues is part of every publisher’s DNA; their success and survival depend on it. But as advertising technology and the resulting supply chain have grown more convoluted, yield optimisation has become a harder discipline to pull off well.
The boom of programmatic advertising has opened the door to new revenue streams for publishers, but it's also brought complexity. In this article, we'll shed light on three simple strategies publishers can use to optimize yield and boost their bottom line.