Addressability in the
post-cookie age.
Helping media buyers and sellers navigate the evolving identity landscape.
In 2024, the world will say goodbye to the third-party cookie.
The addressability, measurement, personalization, frequency capping and other services the technology has always provided are also coming to an end.
The result? Dozens, if not hundreds, of solutions have sprung up to solve this challenge – but which of them is right for your organization? Here’s how they stack up.
One size does not fit all.
It’s likely there will be no single winner. Digital buyers, sellers, and platforms will need to adopt a multi-point approach, leveraging different combinations of solutions to satisfy different advertising objectives.
Finding that optimal combination, however, will require a robust testing program that can plan and execute campaigns using various post-cookie approaches alongside current cookie-based methods.
Cookieless is coming.
We can help you prepare.
The MediaGrid’s identity framework can help media buyers and sellers plan your post-cookie targeting and measurement strategy.
Our unique solution runs coordinated A/B experiments using the broadest range of post-cookie alternatives available to the market.
Audience targeting and retargeting
Lookalike modeling, attribution, and event optimization.
Seamless activation
Of any number of ID solutions, including Privacy Sandbox, contextual, and first-party data.
Full bid-level intelligence
To see what’s working best for your business.
Reporting on the metrics that matter
Conversion measurement, frequency capping, eCPM, CTR, and more.
Benefits
of working with us.
For buyers
- Remove inefficient targeting strategies by understanding identity coverage.
- Unlock addressability across the entire consumer journey on all devices.
- Scale first-party data to increase match rates without the risk of data leakage.
For sellers
- Understand identity coverage across supply inventory.
- Validate impact of different addressability solutions against yield and bid behaviors.
- Scale revenue by packaging supply with first- & third-party contextual relevance to meet buyers needs.
Get ready for cookieless.
Identity framework features.
Support for all market-viable Privacy Sandbox proposals and major Universal IDs currently passed in the bidstream.
First-party advertiser data onboarding and sharing with preferred publisher partners, executed via cleanroom setups.
Contextual targeting solutions from preferred publisher partners as well as leading vendors, including Oracle.
Built-in A/B testing framework that compares the effectiveness of cookie-based campaigns to relevant post-cookie alternatives at driving specific measurable outcomes.
Execution through existing ad tech setup, or via IPONWEB’s end-to-end programmatic stack for greater flexibility and reporting visibility.
Robust reporting interface for real-time A/B test results, plus monthly shared intelligence reports across all testing partners.