Curation

The future of programmatic. Redefined.

Programmatic supply has grown complex, expensive, and overly reliant on buy-side platforms. Curation empowers agencies, publishers, and data owners to reclaim control of the supply chain and redefine their value in the marketplace. 

Agencies, meet your new secret weapon.

Become a curator on The MediaGrid and sharpen your competitive edge.

With a wealth of targeting options and consistent streamlining, programmatic has become a well-oiled machine. But, at least for agencies, that’s come at a price. With more intermediaries sitting between buyers and sellers in the supply chain, two of the agency’s key value propositions have been impacted: preferential supply relationships and media controls. With curation on The MediaGrid, these value propositions – and many more – can be restored.

Why partner
with The MediaGrid?

Sharpen your competitive edge

Curation unlocks opportunities to create new and unique value propositions for your agency, giving you an edge in the marketplace. 

Restore your 1:1 publisher relationships

Secure preferred terms and rates with your most important publishers -- without impacting the programmatic payment flow. 

Deliver transparency to your advertisers

Choose your preferred publishers and data providers, then package them up in a transparent way for your advertisers. That’s SPO, done better.

Focus on one path to supply, not hundreds

Because there’s no need to chase specific inventory or audiences across multiple supply pathways, curation streamlines your investment management.
 

Learn more about the evolution of
the supply chain management.

 

Learn more about the evolution of the supply chain management.


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How it works


Agencies curate supply marketplaces for advertisers based on direct publisher agreements and proprietary data or intelligence assets, while executing buys through existing DSP workflows.

How it works



Agencies curate supply marketplaces for advertisers based on direct publisher agreements and proprietary data or intelligence assets, while executing buys through existing DSP workflows.

  • "When it comes to curation, there are two main things we're trying to solve: 1) Restoring the relationship between buyers and sellers; 2) Shifting the focus back to value creation."

How The MediaGrid helps
differentiate your supply strategies.

Build your own curated marketplace

Amplify your agency’s unique value proposition by creating unique, brand-safe curated supply pools only available through you.

Curate data-enriched supply packages

Whether you want to activate first-party, third-party, or performance data, The MediaGrid makes it easy to create the precise supply and data bundles you need to deliver results for your advertisers.

Get closer to the publishers that matter

Curation helps close the gap between buyers and sellers, building stronger 1:1 relationships with your preferred publishers.  

Simplify your investment management

Tracking every deal through every step of the supply chain is an arduous task. With centralized deal reporting and monitoring built right into The MediaGrid, you’ll know where every media dollar is going. 
 

Connect with

The MediaGrid


Contact us to learn more.
info@themediagrid.com