News and Insights

The future of programmatic will be curated. Read all about it.

September 15, 2021

Maximizing ad revenue: a checklist for publishers

Maximising ad revenues is part of every publisher’s DNA; their success and survival depend on it. But as advertising technology and the resulting supply chain have grown more convoluted, yield optimisation has become a harder discipline to pull off well.
August 19, 2021

3 Yield Optimization Strategies Publishers Should Already Be Using

The boom of programmatic advertising has opened the door to new revenue streams for publishers, but it's also brought complexity. In this article, we'll shed light on three simple strategies publishers can use to optimize yield and boost their bottom line.
July 1, 2020

IAB Awards The MediaGrid with Gold Standard Certification

The MediaGrid is proud to announce that it has been certified as IAB UK Gold Standard. The Gold Standard was created by the IAB to encourage the adoption of brand safety best practices.
July 18, 2019

NYIAX and IPONWEB Bring Upfront Trading to Display Advertising in New Partnership

NYIAX and Iponweb are teaming up to help advertisers and publishers with trading on an upfront basis using programmatic ad delivery, a development the ad-tech companies claim will upend media trading.
April 23, 2019

The future of media and marketing: eight predictions from industry pros

It’s vital for professionals in the marketing and media industries to not only stay on top of what’s happening but also what’s coming down the road. Below, eight members of Ag Age Collective share their predictions for what will be impacting the industry in the next couple of years
April 12, 2019

Read Marc Pritchard’s landmark speech on creating a ‘new media supply chain’

n a speech to the Association of National Advertisers in Florida yesterday (11 April), Procter & Gamble's chief brand officer, Marc Pritchard, challenged advertisers to support a digital ecosystem that prioritises quality, civility, transparency, privacy and control. Read his full speech here.