News and Insights
The future of programmatic will be curated. Read all about it.
September 15, 2021
Maximising ad revenues is part of every publisher’s DNA; their success and survival depend on it. But as advertising technology and the resulting supply chain have grown more convoluted, yield optimisation has become a harder discipline to pull off well.
August 19, 2021
The boom of programmatic advertising has opened the door to new revenue streams for publishers, but it's also brought complexity. In this article, we'll shed light on three simple strategies publishers can use to optimize yield and boost their bottom line.
July 1, 2020
The MediaGrid is proud to announce that it has been certified as IAB UK Gold Standard. The Gold Standard was created by the IAB to encourage the adoption of brand safety best practices.
July 18, 2019
NYIAX and Iponweb are teaming up to help advertisers and publishers with trading on an upfront basis using programmatic ad delivery, a development the ad-tech companies claim will upend media trading.
April 23, 2019
It’s vital for professionals in the marketing and media industries to not only stay on top of what’s happening but also what’s coming down the road. Below, eight members of Ag Age Collective share their predictions for what will be impacting the industry in the next couple of years
April 12, 2019
n a speech to the Association of National Advertisers in Florida yesterday (11 April), Procter & Gamble's chief brand officer, Marc Pritchard, challenged advertisers to support a digital ecosystem that prioritises quality, civility, transparency, privacy and control. Read his full speech here.