News and Insights

April 23, 2019

The future of media and marketing: eight predictions from industry pros

It’s vital for professionals in the marketing and media industries to not only stay on top of what’s happening but also what’s coming down the road. Below, eight members of Ag Age Collective share their predictions for what will be impacting the industry in the next couple of years
April 12, 2019

Read Marc Pritchard’s landmark speech on creating a ‘new media supply chain’

n a speech to the Association of National Advertisers in Florida yesterday (11 April), Procter & Gamble's chief brand officer, Marc Pritchard, challenged advertisers to support a digital ecosystem that prioritises quality, civility, transparency, privacy and control. Read his full speech here.
March 7, 2019

Programmatic advertisers ramp up efforts to deal direct with publishers

As more advertisers set up their own ad tech deals, they’re taking demonstrable steps to ensure a larger slice of their programmatic ad budgets get directly to the publisher.