Curation
The future of programmatic. Redefined.
Programmatic supply has grown complex, expensive, and overly reliant on buy-side platforms. Curation empowers agencies, publishers, and data owners to reclaim control of the supply chain and redefine their value in the marketplace.
Your data. Your rules.
Curation on The MediaGrid puts data providers back in the driving seat.
Data is a critical component of any successful campaign, but media buyers often settle for the familiar option, leaving some data providers out in the cold. With curation on The MediaGrid, data providers can take full control of their assets by packaging their data with supply and making it available to buyers on any DSP – all without disrupting the media buyer’s workflow.Why partner
with The MediaGrid?
A new approach to monetization
Use private deals to make your data available to all programmatic buyers via top-tier DSPs.Regain control of your data
You decide who can access your data, how it’s used, and at what price.Full-spectrum visibility
Know exactly how (and when) your data is being used with real-time reporting.Quality and scale by design
Match your data with the media which complements it best – and at massive scale.Become a partner, not a provider.
Delivering true value to media buyers is about more than providing a checkbox in a DSP – it’s about being a data partner. With curation, you can cater to media buyers’ specific data needs, package that data with relevant supply, and take more control of the role you play in the programmatic ecosystem.
Join a growing community of data curators.
How The MediaGrid unlocks
the true value of your data.
Data usage visibility – without the wait
In the past, data providers have been forced to wait until campaigns are completed to understand how -- or if -- their data was used. With curation, that’s a thing of the past. Packaged private deals means you can see exactly how much has been delivered and against which campaigns -- all in real time.
Fee flexibility out of the box
With curation on The MediaGrid, you can choose between flat data CPMs or margin-of-media payment models depending on what suits you -- and your clients -- best.
Your data in safe hands
The MediaGrid was built by the programmatic pioneers at IPONWEB. That means we understand the true value of data. That’s also why we offer flexible data ingestion and advanced logic to help you package the data you want, any way you want. You can even edit, add, or remove segments on the fly – the choice is yours.