The MediaGrid and IPONWEB have collaborated to deliver pre- and post-bid invalid traffic (IVT) monitoring for supply running through The MediaGrid with Oracle Advertising Bot Filtration.
With programmatic influence flowing towards the publisher side of the ecosystem, it's essential that publishers take full advantage of their first-party data. Here are 3 strategies to do just that.
The MediaGrid is proud to announce that it has been certified as IAB UK Gold Standard. The Gold Standard was created by the IAB to encourage the adoption of brand safety best practices.
NYIAX and Iponweb are teaming up to help advertisers and publishers with trading on an upfront basis using programmatic ad delivery, a development the ad-tech companies claim will upend media trading.