What is The MediaGrid?
Programmatic is transforming the way media gets bought and sold.
The MediaGrid is transforming programmatic.
Programmatic is rapidly becoming the dominant buying mechanism across all media formats, driving greater automation, personalization, and efficiencies for buyers.
At the same time, this disruption has pushed media buyers and sellers farther apart, fragmented spend and reporting across disparate systems, and shifted buying intelligence away from agencies to major trading platforms.
The MediaGrid was designed to combat these challenges by bringing buyers and sellers closer together and empowering both sides with powerful supply curation and management tools to drive greater trading efficiency, performance, and value in programmatic.