Reimagining the
programmatic supply chain

The MediaGrid is a new supply curation platform
for the next era of programmatic buying and selling.

Learn more
Watch Video
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Reimagining the
programmatic supply chain

The MediaGrid is a new supply curation platform for the next era of programmatic buying and selling.

Learn more

Watch Video

Scroll animation

What is The MediaGrid?

Programmatic is transforming the way media gets bought and sold.

The MediaGrid is transforming programmatic.

Programmatic is rapidly becoming the dominant buying mechanism across all media formats, driving greater automation, personalization, and efficiencies for buyers.

At the same time, this disruption has pushed media buyers and sellers farther apart, fragmented spend and reporting across disparate systems, and shifted buying intelligence away from agencies to major trading platforms.

The MediaGrid was designed to combat these challenges by bringing buyers and sellers closer together and empowering both sides with powerful supply curation and management tools to drive greater trading efficiency, performance, and value in programmatic.

How it works

The MediaGrid is a new application layer that sits between DSPs and premium supply on top of existing programmatic infrastructure.

Acting as neutral programmatic pipes, The MediaGrid creates an open environment where curation partners can deploy unique data and bidding intelligence against the bidstream to create a proprietary supply path and media strategy, while still working with preferred buying platforms for execution.

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How it works

The MediaGrid is a new application layer that sits between DSPs and premium supply on top of existing programmatic infrastructure.

Acting as neutral programmatic pipes, The MediaGrid creates an open environment where curation partners can deploy unique data and bidding intelligence against the bidstream to create a proprietary supply path and media strategy, while still working with preferred buying platforms for execution.

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How The MediaGrid creates value

Agencies

  • Create differentiated buying strategies for each client
  • Find the optimal path to preferred publisher partners
  • Shape inventory with proprietary data science
  • Gain holistic view of spend and performance across platforms
Learn more

Publishers

  • Tap new sources of curated demand
  • Restore relations and proximity to agency partners
  • Minimize concerns over ad quality & fraud
  • Gain visibility into buy-side and bid activity

Learn more

Agencies

  • Create differentiated buying strategies for each client
  • Find the optimal path to preferred publisher partners
  • Shape inventory with proprietary data science
  • Gain holistic view of spend and performance across platforms
Learn more

Publishers

  • Tap new sources of curated demand
  • Restore relations and proximity to agency partners
  • Minimize concerns over ad quality & fraud
  • Gain visibility into buy-side and bid activity

Learn more

Latest news and insights

July 20, 2020
July 20, 2020

IAB Awards The MediaGrid with Gold Standard Certification

London: 01 July 2020 The MediaGrid is proud to announce that it has been certified as IAB UK Gold Standard. The Gold Standard was created by […]
June 18, 2019
June 18, 2019

NYIAX and Iponweb Bring Upfront Trading to Display Advertising in New Partnership

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April 23, 2019
April 23, 2019

The future of media and marketing: eight predictions from industry pros

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April 12, 2019
April 12, 2019

Read Marc Pritchard’s landmark speech on creating a ‘new media supply chain’

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The MediaGrid

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