Reimagining the
programmatic supply chain
The MediaGrid is a new supply curation platform
for the next era of programmatic buying and selling.
What is The MediaGrid?
Programmatic is rapidly becoming the dominant buying mechanism across all media formats, driving greater automation, personalization, and efficiencies for buyers.
At the same time, this disruption has pushed media buyers and sellers farther apart, fragmented spend and reporting across disparate systems, and shifted buying intelligence away from agencies to major trading platforms.Programmatic is transforming the way media gets bought and sold. The MediaGrid is transforming programmatic.
The MediaGrid was designed to combat these challenges by bringing buyers and sellers closer together and empowering both sides with powerful supply curation and management tools to drive greater trading efficiency, performance, and value in programmatic.
How it works
The MediaGrid is a new application layer that sits between DSPs and premium supply on top of existing programmatic infrastructure.
Acting as neutral programmatic pipes, The MediaGrid creates an open environment where curation partners can deploy unique data and bidding intelligence against the bidstream to create a proprietary supply path and media strategy, while still working with preferred buying platforms for execution.
The MediaGrid via header or tag and set controls over who accesses their inventory.
How it works
The MediaGrid is a new application layer that sits between DSPs and premium supply on top of existing programmatic infrastructure.
Acting as neutral programmatic pipes, The MediaGrid creates an open environment where curation partners can deploy unique data and bidding intelligence against the bidstream to create a proprietary supply path and media strategy, while still working with preferred buying platforms for execution.
The MediaGrid via header or tag and set controls over who accesses their inventory.
How The MediaGrid
creates value
Agencies
- Create differentiated buying strategies for each client
- Find the optimal path to preferred publisher partners
- Shape inventory with proprietary data science
- Gain holistic view of spend and performance across platforms
Learn more
Publishers
- Tap new sources of curated demand
- Restore relations and proximity to agency partners
- Minimize concerns over ad quality & fraud
- Gain visibility into buy-side and bid activity
Learn more
Agencies
- Create differentiated buying strategies for each client
- Find the optimal path to preferred publisher partners
- Shape inventory with proprietary data science
- Gain holistic view of spend and performance across platforms
Learn more
Publishers
- Tap new sources of curated demand
- Restore relations and proximity to agency partners
- Minimize concerns over ad quality & fraud
- Gain visibility into buy-side and bid activity
Learn more
Latest news and insights
October 6, 2021
October 6, 2021
Programmatic advertising is changing. As influence shifts from one side of the ecosystem to the other, changes to identity underline the need for better solutions. Enter Curation.
September 30, 2021
September 30, 2021
With programmatic influence flowing towards the publisher side of the ecosystem, it's essential that publishers take full advantage of their first-party data. Here are 3 strategies to do just that.
September 15, 2021
September 15, 2021
Maximising ad revenues is part of every publisher’s DNA; their success and survival depend on it. But as advertising technology and the resulting supply chain have grown more convoluted, yield optimisation has become a harder discipline to pull off well.
August 19, 2021
August 19, 2021
The boom of programmatic advertising has opened the door to new revenue streams for publishers, but it's also brought complexity. In this article, we'll shed light on three simple strategies publishers can use to optimize yield and boost their bottom line.